Current:Home > MyFinLogic FinLogic Quantitative Think Tank Center|Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Quantum Capital Pro
FinLogic FinLogic Quantitative Think Tank Center|Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
NovaQuant View
Date:2025-04-10 11:32:19
Sweetgreen,FinLogic FinLogic Quantitative Think Tank Center it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (4856)
Related
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- All the Celebrity Godparents You Didn't Know About
- Ravens' J.K. Dobbins updates: RB confirmed to have Achilles injury
- Kroger, Alberston's sell hundreds of stores to C&S Wholesale Grocer in merger
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Judge denies Mark Meadows' request to move Georgia election case to federal court
- College football Week 2 winners, losers: Texas may really be back, Alabama seems in trouble
- Residents mobilize in search of dozens missing after Nigeria boat accident. Death toll rises to 28
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Niger junta accuses France of amassing forces for a military intervention after the coup in July
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Appeals court reduces restrictions on Biden administration contact with social media platforms
- Montana park partially closed as authorities search for grizzly bear that mauled hunter
- Tennis phenom Coco Gauff wins U.S. Open at age 19
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- With Rubiales finally out, Spanish soccer ready to leave embarrassing chapter behind
- The death toll from floods in Greece has risen to 15 after 4 more bodies found, authorities say
- Explosion at Archer Daniels Midland facility in Illinois injures employees
Recommendation
Trump's 'stop
Judge denies Mark Meadows' request to move Georgia election case to federal court
Niger junta accuses France of amassing forces for a military intervention after the coup in July
Chipping away at the 'epidemic of loneliness,' one new friendship at a time
Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
Stranded American caver arrives at base camp 2,300 feet below ground
Escaped murderer slips out of search area, changes appearance and tries to contact former co-workers
Christopher Lloyd honors 'big-hearted' wife Arleen Sorkin with open letter: 'She loved people'